PT² is a personal training brand founded by Pamela Thomson, offering both one-to-one coaching in Alexandria and online programmes for clients across the UK and beyond. Despite building a loyal client base through word of mouth, the business had no established online presence and needed a platform that reflected Pamela’s personality and the energy behind the brand.

I was tasked with creating a website that would act as both a digital storefront and a marketing tool, introducing potential clients to the PT² approach while motivating them to take the next step.

The challenge was to create something that stood apart from the generic, template-driven aesthetic often seen within the fitness industry, instead delivering a bold and energetic experience that felt personal, approachable, and professional.

I handled the project end to end, from design and development through to content structure and optimisation, ensuring the site worked seamlessly across devices and provided clear pathways for prospective clients to enquire. The result was PT²’s first dedicated online presence, giving the business a platform to support its continued growth. Since launch, the website has helped convert interest into enquiries and contributed to a consistently busy client roster, with availability often limited due to demand.