Messi Pups is a boutique dog accessories brand specialising in handmade harnesses, collars, leads, and matching accessories. As the business grew, the limitations and instability of its WooCommerce store were becoming increasingly difficult to manage.

I was tasked with planning and building a new Shopify website that would provide a more reliable foundation for the business while delivering the best possible shopping experience for customers.

The project involved rethinking the store from the ground up. Transitioning from WooCommerce meant learning Shopify’s ecosystem from scratch and taking the opportunity to refine every aspect of the customer journey. A key focus was creating a flexible bundle experience that allows customers to mix and match coordinating accessories, encouraging larger basket values while keeping the buying journey simple and intuitive. Alongside theme customisation and app integrations, I refined the site’s navigation and overall usability to better support the growing brand.

Beyond the storefront itself, I implemented a number of custom systems using Shopify’s metaobjects and metafields to simplify ongoing store management. Monthly promotions, sale messaging, and promotional banners are all controlled from a single source, allowing updates to be rolled out across the entire site in one place rather than requiring changes on multiple pages.

The result was a faster, more dependable ecommerce platform with a significantly improved customer experience and a scalable foundation that gives the owners greater flexibility and control over the day-to-day running of the business.