Good Health Naturally is a family-owned wellness brand that’s been formulating premium, science-led supplements for over 30 years. They were preparing for their launch into the US market on Meta and needed creative that could stand out in a category dominated by generic, claim-heavy advertising.

I was commissioned to develop a suite of launch ad concepts for two of their hero products, targeting both cold and warm audiences across all key Meta placement ratios.

The challenge was to lean into premium photography and ingredient-led storytelling rather than the typical lifestyle-stock-photo approach most competitors take. Each concept needed to feel calm, credible, and genuinely premium, staying tight to their strict brand guidelines and pulling in the new visual identity throughout.

I built the concepts end to end, handling creative direction, copywriting, AI-assisted product photography, and final ad design, pulling everything together into a cohesive set that felt like a proper brand campaign rather than a series of one-off social posts.