BeautiEdit is an Irish tanning and skincare brand focused on natural-looking colour, skin-loving formulas, and making it easy for customers to maintain their glow throughout the year.

I was tasked with creating a conversion-focused static Meta ad and promotional email that stayed close to the brand’s existing creative style while giving customers one clear reason to take action.

Rather than treating the two assets as separate pieces, I developed an end-of-summer campaign built around the idea, “Summer fades. Your glow doesn’t.” The campaign was aimed mainly at warmer audiences, including existing customers, email subscribers, previous website visitors, and people already familiar with the brand. It gave them a timely reason to return and maintain their summer colour as the seasons changed.

The static ad focused on Pristine Express Tan, using a large lifestyle image, short seasonal message, clear CTA, free-shipping incentive, and social proof to keep the action immediate and easy to understand. The email expanded the same idea into a wider glow routine, positioning Decadence Gradual Tan as the everyday maintenance option, Pristine as the quick reset, and Glaze & Glo as the instant finishing touch. I handled the campaign concept, copywriting, art direction, sourcing lifestyle imagery, and final design in Canva, while keeping the language, colour palette, typography, and overall structure consistent with BeautiEdit’s existing marketing.

The result was a joined-up seasonal campaign that felt familiar to the brand’s existing audience while introducing a fresh creative angle. The static delivered one focused product message for paid social, while the email developed the idea into a broader, easy-to-scan product story designed to encourage returning customers to keep their glow going beyond summer.